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Welcome to the Happi Blog

Do consumers care about their privacy on Facebook? Do they care enough to pay for a private and ad-free Facebook account? See what our surveys indicate.

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Mobile surveys offer significant advantages for specific use cases and objectives, but they are not a silver bullet. This blog offers advice about what situations and requirements are well suited for mobile surveys and which are not.

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Consumer insights and activation are most powerful when they work together. The Happi Hug enables this integration and shaves months off of innovation cycles.

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Happi Use Cases

By Greg Lipper • April 6, 2018

So much more than just a survey app for market researchers, Happi can be used for dozens of applications by a broad range of clients. Here are just a few examples of what organizations can do with daily 1-minute interactions with their core audience

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Mobile is a great platform for surveying, but, like any new platform, content must be optimized for it. This article gives best practices advice for optimizing surveys for mobile panels.

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Happi's strategic objective is to become the fastest, easiest, most precise, most cost-effective, and most interactive insight, activation and recruitment platform for clients to understand, engage, recruit and converse with smartphone users in emerging markets. Here is why and how we are going to do it.

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The reason and benefits of Happi's PPR (Pay Per Response) pricing model

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